consumer preferences
This topic currently groups 2 published articles across 2 issues.
Difference between consumer preferences to choose between the traditional retailing and modern retailing
Shaheera Amin • Syeda Shawana Mahasan
Volume 14 Issue 01 · 29 Sep 2019
The aim of this study is to understand consumers’ choice and shopping preferences regarding retail format (traditional vs modern markets). Further, this study is conducted to understand the changes that are occurr…
An empirical study of factors affecting shopping preferences of consumers at organised retail stores in Punjab
K. C. Mittal • Anupama Prashar
Volume 05 Issue 1 · 24 Feb 2012
The share of organised retail is total retail market in India is growing. Many domestic and global players have already entered in this sector. Due to intense competition in this field, it is important to focus on retai…