JBRMR
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Topic: South Africa

South Africa

This topic currently groups 12 published articles across 10 issues.

Topic coverage 18 active archive topics surfaced from published keywords

Which consumer attributes influence South African consumers to shop online

KM Makhitha • L van Scheers • C Mogashoa

Volume 13 Issue 04 · 03 Jul 2019

Technology advances such as Internet have changed consumers shopping behaviour and increased South Africa consumers online shopping in the last few years. The purpose of this research paper was to determine the consumer…

Survivability of Black Small-Scale Sugar-cane Growers in the Ugu District Municipality of KwaZulu-Natal, South Africa

Mandla Mkhungo • Paul Green • Cecile N. Gerwel Proches

Volume 12 Issue 2 · 19 Jan 2018

This research sought to determine survivability of Black Small-Scale Sugar-cane Growers (BSSSGs), in the Ugu District Municipality of KwaZulu-Natal, South Africa, amid the severe decline in the sugar-cane industry. The…

Is SERVQUAL an inclusive indicator of SME's service quality advantage during an economic downgrade?A South African case

Carly Prinsloo

Volume 12 Issue 2 · 19 Jan 2018

The purpose of this paper is to examine the impact of firm-created and user-generated social media brand communication on five consumer-based brand equity (CBBE) dimensions through Facebook on the Egyptian fast-moving c…

The impact of willingness to engage in negative electronic word-of-mouth on brand attitude: a study of airline passengers in South Africa

Justin Beneke • Jodi Mill • Kalyssa Naidoo • Bradley Wickham

Volume 09 Issue 2 · 16 May 2015

Electronic word of mouth (eWOM) has provided consumers with the opportunity to offer their experiences and opinions to other consumers on a global scale. Both traditional word of mouth (WOM) and eWOM have been found to…

The effect of corporate reputation on retailer brand equity: A study of two South African grocery chains

Justin Beneke • Victoria Chamberlain • Raeesah Chohan • Martin Neethling

Volume 09 Issue 2 · 16 May 2015

In the current economic climate, competition between retailers is high and customers face numerous choices. Smart retailers can learn to manage their corporate reputation and brand equity as strategic tools in the fight…