store brand
This topic currently groups 2 published articles across 2 issues.
Private label brand adoption in South Africa: a qualitative analysis of grocery products using expert opinion
Justin Beneke • Stephen Carter
Volume 10 Issue 1 · 04 Nov 2015
This study considered the adoption of private label brands, with a particular focus on breakfast cereals sold under a retailer’s own label, within the South African grocery sector. A panel of twelve corporate and…
New Insights into Store Brand Equity: a Model for Retailer's brands
Monica Gomez • Angel Fernandez • Luis RubioLuis Rubio
Volume 03 Issue 2 · 24 Feb 2012
The measurement of brand equity has been one of the most important issues for both academic and marketing practitioners in the last fifteen years. Brand equity is a concept typically applied to the study of national bra…