private labels
This topic currently groups 2 published articles across 2 issues.
Study of the comparative perception of retailers towards factors affecting sales growth of private labels in India
Rajendra Jain • Sonal Gupta
Volume 06 Issue 1 · 28 Jan 2013
Private labels gained an increased market penetration and are growing at a rapid rate. Retailers’ brands are to be found next to national brands in most product categories. The purpose of this study i…
New Insights into Store Brand Equity: a Model for Retailer's brands
Monica Gomez • Angel Fernandez • Luis RubioLuis Rubio
Volume 03 Issue 2 · 24 Feb 2012
The measurement of brand equity has been one of the most important issues for both academic and marketing practitioners in the last fifteen years. Brand equity is a concept typically applied to the study of national bra…