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Consumer Durables
This topic currently groups 2 published articles across 2 issues.
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Topic Article
The New Global Trade Order and Retail Trade & Marketing
Gouher Ahmed
Volume 07 Issue 2 · 23 Jun 2013
The WTO new international trade order, (1995) built over a period of five decades through meticulous and extended negotiations, based on the principle of extended equal global trade opportunities, appears to have bread…
Topic Article
Study of the comparative perception of retailers towards factors affecting sales growth of private labels in India
Rajendra Jain • Sonal Gupta
Volume 06 Issue 1 · 28 Jan 2013
Private labels gained an increased market penetration and are growing at a rapid rate. Retailers’ brands are to be found next to national brands in most product categories. The purpose of this study i…