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Traditional retailing
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Topic Article
Difference between consumer preferences to choose between the traditional retailing and modern retailing
Shaheera Amin • Syeda Shawana Mahasan
Volume 14 Issue 01 · 29 Sep 2019
The aim of this study is to understand consumers’ choice and shopping preferences regarding retail format (traditional vs modern markets). Further, this study is conducted to understand the changes that are occurr…