An empirical study of factors affecting shopping preferences of consumers at organised retail stores in Punjab
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The share of organised retail is total retail market in India is growing. Many domestic and global players have already entered in this sector. Due to intense competition in this field, it is important to focus on retaining existing consumers. Working out strategies in this direction requires a thorough understanding of the preferences of the consumers on the attributes that are considered of much significance. The present paper attempts to analyze the consumer preferences of the specific attributes of retail stores in the 5 selected cities of Punjab. Factor analysis has been used in identifying the main factors. The factors identified includes availability & variety, ambience, service, price, advertisement, prestige, and quality
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How to Cite
Mittal, K. C. & Prashar, A.. (2012). An empirical study of factors affecting shopping preferences of consumers at organised retail stores in Punjab. Journal of Business and Retail Management Research, Volume 05 Issue 1.
Citation Context
APA
Mittal, K. C. & Prashar, A.. (2012). An empirical study of factors affecting shopping preferences of consumers at organised retail stores in Punjab. Journal of Business and Retail Management Research, Volume 05 Issue 1.
MLA
Mittal, K. C., and Anupama Prashar. "An empirical study of factors affecting shopping preferences of consumers at organised retail stores in Punjab." Journal of Business and Retail Management Research, Volume 05 Issue 1, 2012.
Chicago
K. C. Mittal and Anupama Prashar. "An empirical study of factors affecting shopping preferences of consumers at organised retail stores in Punjab." Journal of Business and Retail Management Research Volume 05 Issue 1 (24 Feb 2012).
Harvard
Mittal, K. C. & Prashar, A. (2012) An empirical study of factors affecting shopping preferences of consumers at organised retail stores in Punjab. Journal of Business and Retail Management Research, Volume 05 Issue 1
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