Price
This topic currently groups 5 published articles across 5 issues.
An empirical examination of the factors influencing consumer’s purchase intention toward online shopping
Muhammad Dharma Tuah Putra Nasution • Yossie Rossanty • Ku Halim Ku Ariffin • Nurliyana Izzati Binti Mohd Zaini
Volume 13 Issue 04 · 02 Jul 2019
Online shopping is overgrowing around the globe. Consumers unite and combine their purchasing power in order to bargain for a significant volume discount from a seller. On the other hand, it also helps the new seller to…
Factors that influence Malay students in purchasing skincare products in Malaysia
Nazatul Shima Abdul Rani • K. Sarojani Devi Krishnan
Volume 13 Issue 01 · 03 Oct 2018
Skincare products have had a huge impact on the skin of users either positively or negatively. Most people are becoming more concerned about the harmful effects of chemicals used in skincare pro…
Consumer buying behaviour: the roles of price, motivation, perceived culture importance, and religious orientation
Mohamed Abdellatif Abu Auf • Houcine Meddour • Oussama Saoula • Abdul Halim Abdul Majid
Volume 12 Issue 4 · 04 Jul 2018
Consumer Behaviour issues have become more heterogeneous because of cultural differences. This phenomenon makes it progressively important to understand factors impacting it. As such, this st…
Brand perception across cultures: A comparative study of Skoda's brand characteristics in Poland and the United Kingdom
Justin Beneke
Volume 12 Issue 2 · 19 Jan 2018
This comparative study between the UK and Poland set out to ascertain the key differences in the Skoda motor car brand across a range of brand characteristics, including brand image, price, perceived quality, trust, per…
A demographic analysis of brand perceptions: The case of a private label breakfast cereal in South Africa
Justin Beneke • Stephen Carter
Volume 09 Issue 1 · 09 Nov 2014
Private label brands, consisting of merchandise sold exclusively through a particular retail chain, are growing in prominence throughout the world. Although highly advantageous to retailers, these brands exhibit pitiful…