Consumer buying behaviour: the roles of price, motivation, perceived culture importance, and religious orientation

Mohamed Abdellatif Abu Auf; Houcine Meddour; Oussama Saoula; Abdul Halim Abdul Majid

Article Details

Research Article Volume 12 Issue 4

Consumer buying behaviour: the roles of price, motivation, perceived culture importance, and religious orientation

Mohamed Abdellatif Abu Auf • Houcine Meddour • Oussama Saoula • Abdul Halim Abdul Majid

Published: 04 Jul 2018 Issue:Volume 12 Issue 4 Jul 2018 Author details below

Mohamed Abdellatif Abu Auf

School of Business Management, College of Business Universiti Utara Malaysia, Kedah

Houcine Meddour

School of Business Management, College of Business Universiti Utara Malaysia, Kedah

Oussama Saoula

School of Business Management, College of Business Universiti Utara Malaysia, Kedah

Abdul Halim Abdul Majid

School of Business Management, College of Business Universiti Utara Malaysia, Kedah

Consumer buying Behaviour price motivation perceived culture importance religious orientation

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Abstract

Research summary

Consumer Behaviour issues have become more heterogeneous because of cultural differences. This phenomenon makes it progressively important to understand factors impacting it. As such, this study examined the determinants of consumer buying Behaviour among Saudis and expatriates living in Riyadh; this study discovered the role of price, motivation, perceived culture importance and religious orientation toward consumer buying Behaviour. The study utilises survey questionnaire for data collection from car agencies in Saudi Arabia. The data is analysed using Partial Least Squares (PLS-SEM) technique to test the hypotheses of the study. The empirical findings confirmed the direct relationship between price, motivation, perceived culture importance and consumer buying Behaviour. Besides, price and perceived culture importance were found significantly related to religious orientation. However, contrary to the hypotheses, it is found that the mediating role of religious orientation in the relationship between price, motivation, perceived culture importance and consumer buying Behaviour is not supported. The result is discussed in the context of addressing consumer buying Behaviour in Saudi Arabia.

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Published 04 Jul 2018

How to Cite

Auf, M. A. A., Meddour, H., Saoula, O., & Majid, A. H. A.. (2018). Consumer buying behaviour: the roles of price, motivation, perceived culture importance, and religious orientation. Journal of Business and Retail Management Research, Volume 12 Issue 4.

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APA

Auf, M. A. A., Meddour, H., Saoula, O., & Majid, A. H. A.. (2018). Consumer buying behaviour: the roles of price, motivation, perceived culture importance, and religious orientation. Journal of Business and Retail Management Research, Volume 12 Issue 4.

MLA

Auf, Mohamed Abdellatif Abu, et al.. "Consumer buying behaviour: the roles of price, motivation, perceived culture importance, and religious orientation." Journal of Business and Retail Management Research, Volume 12 Issue 4, 2018.

Chicago

Mohamed Abdellatif Abu Auf, Houcine Meddour, Oussama Saoula, and Abdul Halim Abdul Majid. "Consumer buying behaviour: the roles of price, motivation, perceived culture importance, and religious orientation." Journal of Business and Retail Management Research Volume 12 Issue 4 (04 Jul 2018).

Harvard

Auf, M. A. A., Meddour, H., Saoula, O., & Majid, A. H. A. (2018) Consumer buying behaviour: the roles of price, motivation, perceived culture importance, and religious orientation. Journal of Business and Retail Management Research, Volume 12 Issue 4