Topic Browsing
Brand Image
This topic currently groups 1 published articles across 1 issues.
Topic coverage
18 active archive topics surfaced from published keywords
Topic Article
Brand perception across cultures: A comparative study of Skoda's brand characteristics in Poland and the United Kingdom
Justin Beneke
Volume 12 Issue 2 · 19 Jan 2018
This comparative study between the UK and Poland set out to ascertain the key differences in the Skoda motor car brand across a range of brand characteristics, including brand image, price, perceived quality, trust, per…