Market Orientation
This topic currently groups 4 published articles across 4 issues.
The effect of strategic performance measures and market orientation on a firm’s performance
Muhammad Dahlan • YuliansyahYuliansyah • Maryani • Abdulrahman I Al Shikhy
Volume 13 Issue 04 · 02 Jul 2019
This study investigates the effect of strategic performance measures (SPM) on a firm’s performance in the service sector with and without the mediating effect of market orientation (MO).We analyse 107 data points…
The effect of market and entrepreneurial orientation on the performance of microfinance institutions: The mediating role of learning orientation in the context of Yemen
Abdo Ali Homaid • Mohd Sobri Minai • Ali Ali Al-Ansi
Volume 12 Issue 3 · 20 Apr 2018
The main objective of this study is to empirically examine the effect of Market Orientation (MO), Entrepreneurial Orientation (EO) and Learning Orientation (LO) on…
The effect of entrepreneurial orientation, market orientation, total quality management and organizational culture on the SMEs performance: A theoretical framework
Gamal Abdualmajed Ali • Haim Hilman • Abdullahi Hassan Gorondutse
Volume 12 Issue 1 · 05 Oct 2017
In the contemporary, Entrepreneurial orientation and Market orientation have become important topics among business academics and practitioners. Since business environment has become more comp…
Market orientation and performance: The mediating effect of service quality and moderating effect of star rating system
Narentheren Kaliappen • Haim Hilman • Ahmed Abubakar
Volume 11 Issue 3 · 22 Apr 2017
This study examined the effects of market orientation, service quality and star rating system on Malaysian hotel performance. 475 questionnaires distributed to three star and above hotels and 206 completed questionnaire…