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Star rating system and Performance
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Market orientation and performance: The mediating effect of service quality and moderating effect of star rating system
Narentheren Kaliappen • Haim Hilman • Ahmed Abubakar
Volume 11 Issue 3 · 22 Apr 2017
This study examined the effects of market orientation, service quality and star rating system on Malaysian hotel performance. 475 questionnaires distributed to three star and above hotels and 206 completed questionnaire…