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strategic performance measures
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The effect of strategic performance measures and market orientation on a firm’s performance
Muhammad Dahlan • YuliansyahYuliansyah • Maryani • Abdulrahman I Al Shikhy
Volume 13 Issue 04 · 02 Jul 2019
This study investigates the effect of strategic performance measures (SPM) on a firm’s performance in the service sector with and without the mediating effect of market orientation (MO).We analyse 107 data points…