Demographics
This topic currently groups 4 published articles across 4 issues.
The impact of demographic factors on supermarket shopping motivations in South Africa
Eva Nkgome Mahlangu • Khathutshelo Mercy Makhitha
Volume 13 Issue 03 · 31 Mar 2019
The changing retail environment necessitates a need to manage supermarkets effectively by understanding shopping motivations in order to attract shoppers and remain competitive. The purpose of this research was to deter…
Ethnic Demographics and Retail Shopping Behaviour in Latvia
Brent McKenzie, PhD
Volume 02 Issue 2 · 28 Feb 2012
The retail sector in transitional markets such as Latvia represents the fastest growing retail market in the European Union (Baltic Business News, 2007) but countries such as Latvia also possess a retail consumer base t…
Shopper's attributes on supermarket store choice behaviour in food & grocery retailing in India-an empirical analysis
Cherukuri Jayasankara Prasad • Ankisetti Ramachandra Aryasri
Volume 04 Issue 2 · 24 Feb 2012
The Indian food and grocery retail sector has been evolving from traditional to a modern, organized retail marke and the macro environmental factors have significantly affected this process. Store choice behaviour in In…
A study on impact of demographics on buying behavior of food and grocery consumers in Punjab
K.C. Mittal • Anupama Prashar • Ella Mittal
Volume 05 Issue 2 · 24 Feb 2012
Food purchase behavior of consumers in the state of Punjab has significantly changed due to an increase in the per capita disposable income, higher penetration of media, urbanisation, education and health awareness, mov…