store choice
This topic currently groups 2 published articles across 2 issues.
The impact of demographic factors on supermarket shopping motivations in South Africa
Eva Nkgome Mahlangu • Khathutshelo Mercy Makhitha
Volume 13 Issue 03 · 31 Mar 2019
The changing retail environment necessitates a need to manage supermarkets effectively by understanding shopping motivations in order to attract shoppers and remain competitive. The purpose of this research was to deter…
The importance of store attributes on University student's Clothing store selection
Makgopa SS
Volume 12 Issue 4 · 04 Jul 2018
The purpose of this research was to investigate the criteria that university students follow in selecting clothing retail stores to shop from, focusing on the importance of store attributes.…