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Psychographics
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Shopper's attributes on supermarket store choice behaviour in food & grocery retailing in India-an empirical analysis
Cherukuri Jayasankara Prasad • Ankisetti Ramachandra Aryasri
Volume 04 Issue 2 · 24 Feb 2012
The Indian food and grocery retail sector has been evolving from traditional to a modern, organized retail marke and the macro environmental factors have significantly affected this process. Store choice behaviour in In…