relationship quality
This topic currently groups 2 published articles across 2 issues.
An investigation into the relationship between customer relationship marketing and customer retention: superstore retailing context in Bangladesh
Palto Datta • Peter Fraser • Mohamed Lebcir
Volume 13 Issue 02 · 07 Dec 2018
The context of this study is Bangladesh`s food retailing sector. The main purpose of this study is to investigate the relationship between Customer Relationship Marketing (CRM) and cus…
Islamic relationship value, adaptive selling, and, relationship quality effect to salesforce performance
Jasanta Peranginangin • Amie Kusumawardhani
Volume 12 Issue 4 · 04 Jul 2018
In order to develop a relationship, Islam has several values that must be obeyed by its believers. Indonesia as a country with the largest Moslem population in the world must aware the relati…