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Customer Relationship Marketing
This topic currently groups 1 published articles across 1 issues.
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Topic Article
An investigation into the relationship between customer relationship marketing and customer retention: superstore retailing context in Bangladesh
Palto Datta • Peter Fraser • Mohamed Lebcir
Volume 13 Issue 02 · 07 Dec 2018
The context of this study is Bangladesh`s food retailing sector. The main purpose of this study is to investigate the relationship between Customer Relationship Marketing (CRM) and cus…