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attitudinal loyalty
This topic currently groups 2 published articles across 2 issues.
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18 active archive topics surfaced from published keywords
Topic Article
The influence of perceived service quality, attitudinal loyalty and corporate social responsibility on repeat patronage intention in retail banking in Indonesia
Dahlia Darmayanti • Hanwin Cahyono
Volume 08 Issue 2 · 02 Jun 2014
The objective of this research is to identify the role of Perceived Service Quality, Attitudinal Loyalty and Corporate Social Responsibility in influencing Repeat Patronage Intention in retail banking in two big cities…
Topic Article
Impact of a localized marketing strategy on an international fast food chain within the Central American Region
Javier Castillo
Volume 08 Issue 1 · 02 Jun 2014
The main interest of this document is to describe the importance of a localized marketing strategy and its implications when operating in the fast food industry within the Central America region, at the same time of ill…