Customer service
This topic currently groups 3 published articles across 3 issues.
The impact of mobile banking on the adoption of banking products and services in South Africa, using the technology acceptance model
Moshele Koenaite • Tinashe Chuchu • Marike Venter de Villiers
Volume 13 Issue 03 · 31 Mar 2019
The purpose of the study was to investigate the antecedents of the adoption of mobile banking. A modification of the technology acceptance model (TAM) was adopted in order to test hypothesised relationships. Past litera…
Impact of a localized marketing strategy on an international fast food chain within the Central American Region
Javier Castillo
Volume 08 Issue 1 · 02 Jun 2014
The main interest of this document is to describe the importance of a localized marketing strategy and its implications when operating in the fast food industry within the Central America region, at the same time of ill…
Trends in Indian Retail Shopping Behavior-an Empirical Investigation
K. Karthikeyan • R.Rengaraj alias Muralidharan • M. G. Krishna
Volume 05 Issue 1 · 24 Feb 2012
Retailing is the largest private industry in India and second largest employer after agriculture. Retailers not only provide consumers with a wide variety of products, but also a wide range of complementary services, wh…