Telecommunication Industry
This topic currently groups 3 published articles across 3 issues.
The impact of total quality management practices on business performance in the telecommunication sector
Michael Owusu-Kyei • George Oppong Appiagyei Ampong • Alex Antwi-Adjei
Volume 19 Issue 02 · 11 May 2025
Total Quality Management (TQM) has arisen as a reliable quality and performance method that can meet or even surpass the expectations of stakeholders. This technique is anticipated to improve organizational performance…
The impact of social media marketing on brand equity - A perspective of the telecommunication industry in Ghana
George Kofi Amoako • Bernard K. Okpattah • Emmanuel Arthur
Volume 13 Issue 03 · 01 Apr 2019
Purpose - As the digital version of word-of-mouth, social media represents the materialization, storage, and retrieval of word-of-mouth content online. The study examined the social media marketing activities of Vodafon…
The impact of corporate social responsibility on customer loyalty in the Qatari telecommunication sector
Ghaith M. Al-Abdallah • Ragy S. Ahmed
Volume 13 Issue 01 · 03 Oct 2018
This study aims at examining the impact of Corporate Social Responsibility (CSR) on Customer Loyalty (CL) within the Telecommunication sector in the State of Qatar, the market in Qatar consists of two telecommunication…