Sustainable Development Goals (SDGs)
This topic currently groups 2 published articles across 1 issues.
“How brand personality can assist in achieving the sustainable development goals (SDGs) for small and medium-sized enterprises (SMEs) in developing countries”
Piyaporn Auemsuvarn
Volume 13 Special Edition · 27 May 2019
Small and medium-sized enterprises (SMEs) play a crucial role in a nation’s economy, particularly in developing countries. Brand personality has been studied extensively in the literature and adopted almost exclus…
The influence of sustainable development goals (SDGs) on customer-based store equity (CBSE)
Boonyawat Soonsiripanichkul • Piya Ngamcharoenmongkol
Volume 13 Special Edition · 27 May 2019
The sustainable development goals (SDGs) commenced globally in 2015. The execution of the SDGs is described as "Localizing the SDGs" to emphasize the role of local establishments and local players. The concern…