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Store Awareness
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The influence of sustainable development goals (SDGs) on customer-based store equity (CBSE)
Boonyawat Soonsiripanichkul • Piya Ngamcharoenmongkol
Volume 13 Special Edition · 27 May 2019
The sustainable development goals (SDGs) commenced globally in 2015. The execution of the SDGs is described as "Localizing the SDGs" to emphasize the role of local establishments and local players. The concern…