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Retail mix
This topic currently groups 2 published articles across 2 issues.
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18 active archive topics surfaced from published keywords
Topic Article
Customer interaction with controlled retail mix elements and their relationships with customer loyalty in diverse retail environments
Nic S Terblanche
Volume 11 Issue 2 · 29 Jan 2017
Customer loyalty as an outcome holds various advantages for a retailer. It is therefore important that a retailer provides the type and level of retail mix elements for interaction that customers’ des…
Topic Article
Retail mix management - a synoptic view
HN Ramesh
Volume 04 Issue 2 · 24 Feb 2012
Retailing is one of the fastest growing sectors in India and as such it is attracting considerable interest because of its potential to contribute to the economic development of the country. A lot of professionalism is…