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Retail buying
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Topic Article
The Fate of Gender-Affiliated Products in Mass Merchandising
Stephen C. Jones • Tami L. Knotts • Gerald Udell
Volume 04 Issue 1 · 09 Sep 2013
This paper examined the factors that are critical for small health and beauty aid (HBA) manufacturers to become Wal-Mart suppliers. The sample firms for this study were small HBA manufacturers who participated in a mass…