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Product oriented party
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Topic Article
The Kenyan Political Marketing: Developing a political marketing panacea; the case of the Liberal Democratic Party of Kenya
Duncan M. Owino • Dr. Patrick Tonui • Dr. Laban Irhene • Pross Akanyijuka
Volume 03 Issue 1 · 27 Feb 2012
Political marketing research has now established itself as a spirited sub-discipline of main core marketing with scholars writing high quality articles and books. This article is a case study on LDP in Kenya, itâ&…