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Empirical study of customer retention strategies of small retail shoppers
Rupali Pramaik • Shakti Prakash • Gyan Prakash
Volume 04 Issue 2 · 24 Feb 2012
Indian retailing is one of the largest fragmented and the least organized industries. The knocks of the organized retailers have posed threats to the existence of unorganized small retail shoppers. A study with its obje…