Topic Browsing
Consumer Ethnocentrism
This topic currently groups 2 published articles across 2 issues.
Topic coverage
18 active archive topics surfaced from published keywords
Topic Article
Expanding animosity typology as antecedent consumer ethnocentrism toward purchase intentions of foreign products
Ramadania
Volume 13 Issue 02 · 07 Dec 2018
Animosity and Consumer Ethnocentrism is a concept of psychological-social which describes the negative attitude in evaluating foreign products. The aim of this study is to provide empi…
Topic Article
Consumer Ethnocentrism in the Jordanian Market: The Impact of Socio-psychological Variables on Consumer Ethnocentric Tendencies
Saeb Farhan Al Ganideh
Volume 05 Issue 1 · 24 Feb 2012
The concept of consumer ethnocentrism can improve the understanding of how consumers evaluate domestic and foreign products. Consumer ethnocentrism can be considered as a global trend; however, there are differences in…