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The identification of criteria for the optimal use of Facebook pages for marketing purposes: a South African perspective
S.M. Barnard • C.H. Bothma • M.C. Cant
Volume 11 Issue 2 · 30 Jan 2017
The development of non-traditional communication channels in recent years has progressively created a world more digital, networked and interlaced by a myriad of communication tools than ever before. With Facebook being…