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social CRM (SCRM)
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Investigating the usage of social customer relationship management (SCRM) and its impact on firm performance in the mobile telecommunication services: Egypt case
Heba El Mehelmi • Heba Sadek
Volume 13 Issue 03 · 01 Apr 2019
Purpose- The purpose of this study is to investigate the usage of social customer relationship management (SCRM) and its impact on firm performance in the telecommunication industry particularly the mobile services in E…