JBRMR
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Topic: shopping mall

shopping mall

This topic currently groups 4 published articles across 4 issues.

Topic coverage 18 active archive topics surfaced from published keywords

An empirical study on the antecedents of shopping experience in Bangladeshi malls: A Structural Equation Modeling Approach

Shamsad Ahmed • Prakash Chandra Dash • Imroz Mahmud • Samira Sahel

Volume 13 Issue 04 · 02 Jul 2019

Growing competition amongst contemporary forms of shopping malls has made mall developers and management consider devising methods that enrich the experience of the customers. In this study, an attempt was made to explo…