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purchase behaviour
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Topic Article
Factors affecting souvenir purchase behavior: valuable insight for tourism marketers and industry
Meitiana Meitiana • Margono Setiawan • Fatchur Rohman • Dodi W. Irawanto
Volume 13 Issue 03 · 01 Apr 2019
This study aims to identify the factors that influence decision making on souvenirs by using the Theory of Planned Behavior. The approach used in the research method is quantitative approach, and the sample determinatio…