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luxury product
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A study of factors influencing customer's purchasing behaviours of gold ornaments
Navarwan Chaisuriyathavikun • Prattana Punnakitikashem
Volume 10 Issue 3 · 17 Jul 2016
Since late 2013, the demand for gold ornaments in Thailand has been increasing after the global economic crisis had less impact on gold prices. The purpose of this study was to investigate factors influencing customer&r…