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in-store product displays
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Topic Article
The sales effect of in-store product displays: The special case of total product relocation
Daniel Weimar • Christian Deutscher • Reinhold Decker
Volume 15 Issue 01 · 27 Oct 2020
Purpose of the research: Special product displays are expected to increase sales of the products they contain. Opposite to the rich existing literature on the impact of product in-store displays, we investigate the case…