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food shopping
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Topic Article
Store design: the effect of Iceland's refit strategy on food consumers
Dr. Palto Ranjan Datta • Gad Akwensivie • Divine Mawuli Akwensivie, ACIM
Volume 01 Issue 1 · 29 Feb 2012
The primary aim of the research was to determine the impact of Iceland foods plc store design refit strategy on shoppers behavior. Based on the researcher's phenomenological stand, informal interviews and obser…