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Investigating Consumers’ Personal Values that Triggers Luxury Fashion Purchase Intentions: With a Moderating Role of Consumer’s Demographics
Ashraf Labib • Eiman Negm • Sarah Elshafie
Volume 17 Issue 02 · 03 May 2023
Consumer purchase intention towards luxury brands is influenced by various factors, both internal and external. The purpose of this study is to examine the values that drive consumers to purchase luxury brands during CO…