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brand loyalty and purchase intention
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Topic Article
The Effects of Social Media Marketing Antecedents on Social Media Marketing, Brand Loyalty and Purchase Intention: A Customer Perspective
Bader M. A. Almohaimmeed
Volume 13 Issue 04 · 02 Jul 2019
The aim of this study was to explore the effects of the antecedents of social media marketing, brand loyalty and purchase intention. Furthermore, the study aims at investigating the effect of social media marketing on b…