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TV watching pattern
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Television commercials (TVCs) and its influence on the Buying Decision of the middle-class urban teens of Bangladesh.
Md. Shamsuzzaman • Muhammad Ziaulhaq Mamun • Md. Ridhwanul Huq
Volume 13 Issue 04 · 02 Jul 2019
The size of the teenage population is quite large in developing countries (1.6 billion), compared to the developed countries (240 million). The identical trend is also available in Bangladesh where the teenagers are abo…