Recall
This topic currently groups 2 published articles across 2 issues.
The impact of humorous advertising on consumer's buying, word of mouth and recall
Ghada W. El-tazy • Hesham O. Dinana
Volume 12 Issue 2 · 19 Jan 2018
This paper aims at investigating the effect of “humorous advertising” on the Egyptian viewer. It is studying the effect of humorous advertising (HA) on the consumer’s buying behaviour, probability to p…
Brand awareness of 'generation y' customers towards doughnut retail outlets in India
M.Vasudevan • V.M.Senthilkumar
Volume 11 Issue 4 · 22 Jul 2017
The Research is all about knowing the customers acquiring top of mind recall about doughnut retail outlets in Bangalore city, India through various methods. Once the brand is established in the minds of the consumers, i…