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Rebranding
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Topic Article
The impact of corporate rebranding on brand equity and firm performance
Sohini Nana • Rejoice Tobias-Mamina • Norman Chiliya • Eugine Tafadzwa Maziriri
Volume 13 Issue 04 · 02 Jul 2019
Rebranding has become a very important strategic tool for companies wanting to succeed in this ever-competitive business world using the principles of rebranding. Companies may occasionally discover that they may have t…