Purchase Decision
This topic currently groups 2 published articles across 2 issues.
Impact of social network on purchase decision: a study on teenagers of Bangladesh
Md. Rakibul Hasan • Md. Ridhwanul Haq • M Zamanur Rahman
Volume 14 Issue 01 · 28 Sep 2019
Social Network has enabled a significant growth in our daily interaction with each other. As we spend a considerable amount of time on this platform, it now plays a big role in consumer purchase decision-making journey…
Relationship of demographic characteristics with purchasing decision involvement: a study on FMCG laundry soaps
Robaka Shamsher • Rashid A. Chowdhury
Volume 06 Issue 2 · 18 Jun 2012
Despite the large amount of theory and research on consumer purchase decision, current interest is in the cases where involvement with or importance of the product choice is low and the product is purchased frequently o…