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The Role of Price as a Determining Factor in Grocery Retail Store Patronage
Professor Ogenyi Omar • Kareem O. Abisoye
Volume 02 Issue 2 · 28 Feb 2012
The purpose of this study is to examine the role price as a determining factor in consumer patronage of grocery retail stores in the United Kingdom. A cross-section of grocery consumers (n = 250) constitutes the sample…