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Performance and Hotels
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Topic Article
Influence of differentiation strategy on performance of hotels: the moderating role of environmental munificence
Abdullahi Hassan Gorondutse • Haim Hilman
Volume 11 Issue 4 · 22 Jul 2017
This study investigates whether environmental munificence directly and indirectly predicts the relationship between differentiation strategy and performance. A total of 83 managers from hotels in Kano state were partici…