Topic Browsing
Perceived risk
This topic currently groups 2 published articles across 2 issues.
Topic coverage
18 active archive topics surfaced from published keywords
Topic Article
Determinants of Thai Airways passenger trust: A structural equation model analysis
Suchat Lainamngern • Sudaporn Sawmong
Volume 13 Issue 03 · 31 Mar 2019
The authors undertook a study to investigate how customer relationship management (CRM), perceived service quality (PSQ), perceived risk (PER), and passenger expectations (PE) affected Thai Airways passenger trust (PT).…
Topic Article
A closer inspection of the impact of perceived risk on purchase intention of premium private label brands: The effect of age, gender, income and racial group
Justin Beneke
Volume 07 Issue 2 · 23 Jun 2013
Private label brands are undoubtedly risingly in prominence and becoming serious competitors to national brands in the retail sector. This study examiners the effect of key demographics (namely age, gender, income and r…