Patronage
This topic currently groups 2 published articles across 2 issues.
Antecedent factors for supermarket visits of Vietnamese consumers: A proposal for store image dimensions
Hiroko Oe • Anh Hoang Thu Nguyen • Yasuyuki Yamaoka
Volume 17 Issue 01 · 31 Oct 2022
This study aims to discuss a practical set of store image dimensions in a supermarket format to understand the relationship between store image and consumer patronage behaviour. A quantitative approach was applied to 50…
Factors influencing consumer's patronage intentions in Kuwait
Abdullah A. Aldousari • Ismail M. El-Sayed
Volume 11 Issue 3 · 22 Apr 2017
Grocery shopping is considered a critical and routine element of consumer behavior. Hence, numerous studies have been conducted to understand the factors influencing shoppers’ behavior. Employing a cross-sectional…