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Online Brand Experience
This topic currently groups 1 published articles across 1 issues.
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Topic Article
Customer brand engagement impact on brand satisfaction, loyalty, and trust in the online context. Egyptian Banking Sector
Heba Sadek • Heba El Mehelmi
Volume 14 Issue 03 · 23 Jul 2020
This study measures the impact of customer brand engagement (CBE) on brand satisfaction, loyalty, and trust through the online brand experience in the Egyptian banking sector based on the customers’ perspective. E…