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Influencers
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"Passive Dictators" of the family and consumer behaviour: A case of malted food
Akhilesh Chandra Pandey • S. P. Kala
Volume 06 Issue 1 · 28 Jan 2013
There are various roles played by the members in a family but research on family decision making has been largely confined to spouses, who have been considered as the relevant decision making unit in a family. However,…