Topic Browsing
Emotion
This topic currently groups 1 published articles across 1 issues.
Topic coverage
18 active archive topics surfaced from published keywords
Topic Article
Colour and consumer buying behaviour in the UK fashion industry
Anderson Akende Chiboola Mulenga • Palto Datta
Volume 20 Issue 01 · 01 Nov 2025
Purpose: To investigate how colour influences various consumer buying behaviours in the UK fashion industry. Examining how colour impacts consumer purchase intentions and emotional responses, especially in impulsi…