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Topic: Customization Strategy

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Customization Strategy

This topic currently groups 1 published articles across 1 issues.

Topic coverage 18 active archive topics surfaced from published keywords
Topic Article

Exploring electronic -loyalty antecedents in Egyptian commercial banks; Electronic customer relationship management and banking electronic satisfaction

Hadeer Helal M. Rashwan • Abdelaty L. M. Mansi • Heba E. Hassan

Volume 14 Issue 02 · 28 Apr 2020

Identifying factors that influence customer's e-loyalty is paramount for commercial banks to develop successful marketing strategies to form a broad base of customers that practice online transaction.  So, this…

Electronic Customer Relationship Management Electronic Communication Channels Customization Strategy intentions to repeat electronic transactions positive words of mouth Electronic Banking Satisfaction.