Customer relationship
This topic currently groups 2 published articles across 2 issues.
The intention to purchase designed fashion product of Vietnamese Designer: The mediator of customer relationship
Bui Thanh Khoa • Truong Duy Nguyen • Van Thanh-Truong Nguyen
Volume 14 Issue 02 · 28 Apr 2020
Customer relationship management is an essential activity for business because customer relationship becomes a critical concept between business and consumer behavior. The need for fashion is emerging as an essential hu…
An application of sweeney's risk-price-quality-value framework through a consideration of store brand merchandise
Justin Beneke
Volume 07 Issue 1 · 18 Jul 2013
This study endeavoured to examine the antecedents of customer’s willingness to buy store branded household cleaning products. The study examined this phenomenon in a retail setting by considering the key constitue…